Search engine optimization at the enterprise level presents various challenges and opportunities. Even if you have a huge competition, on the bright side, you have access to a much larger audience, too. This, in turn, can help your business drive a high volume of sales with a short period.
In this blog, we will share in-depth detail on the six best strategies used by enterprise SEO service providers. Without further ado, let’s take a look at them.
1- Adopt voice search: You may not be in a hurry to incorporate voice SEO in your strategy, but studies claim that more than one billion voice searches happen every month. So, without voice SEO in your strategy, you are missing out on immense opportunities.
Adding voice search will only help you step ahead of your competition.
But, make sure that your voice search optimization is streamlined by focusing on content with:
- A featured snippet because more than 55% of people use voice search to locate a nearby business.
- A local search intent because 60% of voice answers are derived from featured snippets.
2- Leverage the outreach: As an enterprise firm, your business will be well-known among customers, influencers, bloggers, journalists, etc.
But, still, many enterprise-level businesses fail to support outreach as they assume that they will receive proper coverage because of the brand’s size.
By bringing outreach back to the SEO strategy, you can see impressive results.
With outreach, you can:
- Expand your backlink profile
- Put your brand front and center
- Increase the word-of-mouth suggestions
To start with outreach, ensure to:
- Research where your audience like to go and do
- Then compile a list of products, services, and content to promote.
- Generate services or solutions as per the specific audience
- Lastly, reach out to your contacts.
3- Coordinate with marketing channels: Coordinating the marketing channels can prove useful because it sets you apart from your competitors.
With a proper alignment of marketing channels for your SEO strategy, you can:
- Limit wastage of time and money
- Streamline all marketing initiatives
- Increase the marketing results
When you start aligning your marketing channels, make sure to:
- Share information to prevent wastage of time, energy, and resources
- Summarize quarterly goals and initiatives
- Also, eliminate the data silos.
4- Target striking distance keywords: Even though it is worthy of increasing the position on the first page, that doesn’t mean you should forget about the rankings of pages that appear on page two or three of the search result.
And this is what means striking distance keywords.
Here is how you can target striking distance keywords:
- Compile a list of pages that are ranking on page two
- Audit the pages to see where the development can be done
- Now go ahead and make updates wherever necessary.
5- Go after featured snippets: As an enterprise-level company, featured snippets can help you earn better website traffic, leads, sales, and even market share. This is why your enterprise SEO strategy must contain initiatives that focus on targeting and winning snippets.
In order to target featured snippet, you can:
- Use tables, lists, and short paragraphs to make the content competitive
- Start with the optimized pages that are already rank on the page for keywords
- Instead of featuring snippets in the heading, incorporate them in your enterprise SEO strategy.
- Make Google’s snippet your featured snippet
- Add featured snippets in the content headers.
6- Advanced SEO strategies to try: Let’s take a look into some techniques that can give you a competitive edge and push you above slow-adopting competitors.
- Launch a progressive web app or PWA that is similar to a mobile app. With a PWA, you can expand your enterprise SEO strategy and audience.
- Optimize internal link building so the crawlers can find your new pages and rank them accordingly.
- Large websites have broken links known as “404s” and redirect chains known as “301s.” These errors can hurt your SEO over time. So, make sure to fix them sooner to prevent being termed spammy.
Wrapping up
If you are struggling to meet the performance standards from your enterprise SEO strategy, then connect with a reliable enterprise SEO service provider. This is because the professionals will employ the above-mentioned strategies to achieve all your company’s competitive goals easily.
