Even the average user can drown in an ocean of emails. What to say about the e-mail of even a small company. A simple and reliable email automation service can help correct this situation. E-mails are still one of the most important means of communication today. Services such as those created by the company Reply are an opportunity to create a simple and clear option for effective email management. You can read more about the service and its features at https://reply.io/for-agencies, which has a lot of useful information not only about the offer itself, but also about the possibilities of such services.
What is the fundamental difference between automated services and ordinary mailboxes
Email automation is the automatic sending of emails. The mailing is activated by the recipient via so-called triggers, such as opening an email or clicking on a link. There is another way of activation – events and important dates:
- client’s anniversary or birthday;
- the day the company was founded;
- upcoming holidays;
- the beginning of the vacation season;
- the start of any period – reporting, drafting of contracts, etc.
The goal of automated mailings is to start a direct dialogue with the recipient and send the emails that are important to continue the dialogue. It is important that they are relevant and appropriate to the client’s behavior style: speed of response, content, intensity.
A company that automates the sending of emails saves many employee hours of purely mechanical work. Especially since it does not require the work of the intellect, but only the physical execution of algorithms.
What do such services typically generate and send to customers on their own?
Automated email marketing includes a wide range of information campaigns that are triggered by the recipient’s actions. Among the most common types are:
- welcome emails;
- “anniversary” messages;
Welcome letters are generated automatically, based on the data received as soon as the customer has completed registration or subscribed to the newsletter.
“Anniversary” messages communicate the date of the interaction-the first purchase a year ago or a discount coupon because of continued cooperation. Reminder emails are a way to boost interactions. It is sent to those who have not opened the newsletter or have not registered. In such an email, the company makes it clear that it is interested in sustained interaction. It’s a second chance to contact the recipient, so make sure the message is relevant and a gentle reminder, not a hard requirement.
