Owning an HVAC business means you will be offering your neighbors quality air that ensures they live safely and comfortably. By the end of 2024, the HVAC sector is expected to hit $312 billion.
Although this is good news for HVAC business owners, it may also mean stiff competition in the market as more entrepreneurs will launch more companies.
You must have a great business plan to gain a competitive edge in the industry. In your plan, make sure you include the following strategies to get more customers:
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Use an HVAC Lead Generation Website
If you are ready to spend more on lead generation, sites such as HomeAdvisor, Angi, and Thumbtack may help you get more leads by connecting with several homeowners who are actively finding HVAC technicians.
Most HVAC technicians begin with HomeAdvisor or Angi. These two websites will match you with commercial and residential HVAC leads at a small fee. Thumbtack is also a great option. You may join it for free and only pay when your first clients directly reach you.
Use Wireless Infrared Cameras
Whether you want to inspect HVAC units or look at the source of failures in the system, a wireless infrared camera guarantees the resolution, sensitivity, and accuracy you need to verify repairs and identify problems quickly.
With unique features for enhancing images, including VividIR™ as well as MSX®, wireless infrared cameras guarantee best-in-class thermal imageries.
Set up Customer Referral Programs
One of the best and simplest ways your HVAC business can get more customers is by setting up referral programs. When you continue creating positive customer experiences, they will tell their family members and friends about your business.
However, some customers don’t consider referring HVAC contractors to other people without referral programs. Through referral programs, clients get a chance to gain a form of reward to bring new customers to the door. Your customer referral programs need to follow this format:
- You offer HVAC service discount codes or special offers that current clients can be able to share with friends.
- Friends of existing customers use those referral codes and schedule services with your business to get discounts.
- You reward original clients after their friends’ installed date.
Invest in Email Marketing
Sending emails regularly to customers on your list will help you promote your services, ensuring they remember the HVAC services you offer, including checkups, repair, maintenance, and replacement.
Email marketing costs less per every HVAC lead than traditional advertising channels and helps keep your business brand in customers’ minds.
Email marketing often works, provided it is specifically designed for your business and to deliver the intended message to clients. For instance, you may send emails to only clients with unsold estimates, reminding them they have estimates from you and providing them with a phone number to contact you.
Leverage Social Media
Social media sites like LinkedIn, Facebook, and Twitter are great tools. As an HVAC business owner, you may use these tools to reach clients where they spend most of their time.
You may use a social media page to promote services, engage with followers, and share important content in interesting and new ways. In addition, social media marketing can help you target potential clients depending on their interests, location, and other demographic details.
Consider a Live Chat Service
This is a powerful tool to get new clients through your site. A live chat is a software program with team of experts who greet your visitors when they visit your website.
This helps to make your business available to clients 24/7 and is excellent for every growing business that may not have the staff size or finances to provide customer service 24 hours a day.
If potential customers visit your site at midnight and ask questions about your services, the real live agents can also engage with them proactively. This always ensures that your customers don’t struggle to look for the information they are looking for, not to mention that they will leave your site satisfied and with answered questions.
Run Ads Campaigns on Google
Google ads is a Google service that is becoming an important tool in getting more HVAC clients and generating leads.
To run Google ads campaigns effectively, you have to learn how potential clients think, what popular search keywords they use to look for products similar to yours, and how they research before they make final buying decisions.
Once you determine what audience you are targeting searches for, ensure Google’s automated system already knows what ads to show. This, in turn, will funnel your audience effectively.
Create Several Business Cards
Well-designed business cards will enable you to promote HVAC services to everyone you meet in person. You may create a few HVAC business cards through free DIY tools like Business Card Maker or Canva.
Alternatively, you may hire a professional freelance designer on platforms like Fivver and Upwork. Whichever way you consider, make sure your business cards include the following details:
- QR or URL of your website
- Phone number
- Business address
- Business logo or name
- Email address
- A summary of what your offer
- Your title and name
Host a Local Event
Hosting a local event is the best way to promote your HVAC business to the locals and establish yourself as a business leader in the industry.
There are several reasons you need to host a local event. For one, you will meet new people interested in the local HVAC services.
In addition, you will be able to showcase your skills, making prospective customers more confident in solving issues. This, in turn, helps to create a list of loyal clients.
There you have it – several ways to help you find new clients for your HVAC business. From using wireless infrared cameras and hosting local events to creating several business cards, running Google’s ads campaigns, leveraging social media, considering a live chat service, using a lead generation website, setting up referral programs, and investing in the email market, these strategies will help you get more clients and generate more sales in the long run.
